Aim of the course:  

• Innovation Marketing
• Understand basic marketing concepts
• Learn to define a feature vs. a value
• Understand the different layers of customer satisfaction
• Learn to create a product feature roadmap
• Understand the concept of the golden circles
• Understand the overall concept of the 4Ps

• Business Modelling
• Understand the need for a structural element such as Business Modelling tools
• Learn to identify the right Business Modelling tool
• Understand the process and activities of Business Modelling