Innovation Marketing & Business Modelling
Aim of the course:
- Innovation Marketing
- Understand basic marketing concepts
- Learn to define a feature vs. a value
- Understand the different layers of customer satisfaction
- Learn to create a product feature roadmap
- Understand the concept of the golden circles
- Understand the overall concept of the 4Ps
- Business Modelling
- Understand the need for a structural element such as Business Modelling tools
- Learn to identify the right Business Modelling tool
- Understand the process and activities of Business Modelling
Course level:
- Basic
Commitment:
- 8h
Teacher:
Teacher: Wolfgang Knöbl